Products

Two ways to see the future.

One platform, two instruments. Run a decision through a population, or study the population itself.

Decision testing

Prefana Foresight

Put any decision in front of a synthetic population before you make it. Foresight runs thousands of parallel simulations and returns the distribution of outcomes — with the why behind each one.

  • How will our customers react if we raise prices 8% next quarter?
  • Which of these three campaign messages moves undecided voters?
  • What happens to adoption if we ship feature A before feature B?
  • Where does this policy proposal meet the most resistance — and from whom?
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Synthetic audiences

Prefana Cohort

A standing synthetic population, built to mirror your market. Interview it, segment it, watch opinions form and spread through it — like a focus group with fifty million participants that never sleeps.

  • What does our hardest-to-reach segment actually believe about us?
  • How does sentiment travel between communities after a product recall?
  • Which audiences will churn first if a competitor undercuts us?
  • What would this demographic pay for the product we haven't built yet?
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Not sure which fits?

Tell us the decision you're facing. We'll map it to the right instrument.

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